1. Introduction
Welcome to Adverseo Social. We are a full-service digital marketing agency committed to delivering outstanding marketing solutions while respecting and protecting the privacy of every individual whose data we handle. This Privacy Policy explains how Adverseo Social (“we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information when you visit our website, engage our services, or interact with us in any capacity.

By accessing our website or using our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with these terms, please discontinue use of our services immediately.

2. Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
• Complete contact forms, inquiry forms, or quote requests on our website
• Sign contracts or engagement agreements for our marketing services
• Subscribe to our newsletters, blog updates, or marketing communications
• Participate in surveys, feedback forms, or research activities
• Attend our events, webinars, or training sessions
• Communicate with us via email, phone, social media, or chat

The types of personal data collected in these interactions include:
• Full name, job title, and company/organisation name
• Email address, phone number, and mailing address
• Billing and payment information (processed securely via third-party payment processors)
• Social media handles and linked account details
• Marketing goals, campaign briefs, and business objectives
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical and behavioral data using cookies, web beacons, and similar tracking technologies:
• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time on site, and navigation paths
• Referring URLs and traffic sources
• Device identifiers and screen resolution
• Clickstream data and interaction events
2.3 Information From Third Parties
We may receive information about you from third-party sources to enhance our services:
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter/X) when you connect accounts or engage with our social content
• Analytics providers such as Google Analytics, Meta Pixel, and similar tools
• Advertising networks and demand-side platforms used in campaign management
• CRM platforms and lead generation tools used in client onboarding
• Publicly available directories and business databases

3. How We Use Your Information
Adverseo Social uses the information we collect for the following purposes:
3.1 Service Delivery
• To provide, manage, and improve our digital marketing services
• To develop and execute advertising campaigns on your behalf
• To manage client accounts and maintain service relationships
• To communicate project updates, reports, and campaign performance data
3.2 Business Operations
• To process payments and manage billing and invoicing
• To respond to inquiries, support requests, and feedback
• To send administrative communications including policy updates
• To conduct business analytics, forecasting, and strategic planning
3.3 Marketing and Communications
• To send newsletters, case studies, and marketing insights (with your consent)
• To personalise content and recommendations on our website
• To run retargeting campaigns and measure marketing effectiveness
• To manage our own social media presence and promotional activities
3.4 Legal and Compliance
• To comply with applicable laws, regulations, and contractual obligations
• To protect our legal rights, intellectual property, and business interests
• To investigate fraud, misuse, or violations of our terms
• To respond to lawful requests from government or regulatory authorities

4. Legal Basis for Processing
Where applicable under data protection laws (including the GDPR and similar regulations), we process your personal data on the following legal grounds:
• Contractual Necessity: Processing required to fulfil a contract with you or to take steps before entering into a contract
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving services and detecting fraud, provided your rights are not overridden
• Consent: Where you have given us clear, informed consent to process your data for a specific purpose
• Legal Obligation: Processing necessary to comply with a legal or regulatory obligation

5. Sharing Your Information
Adverseo Social does not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
5.1 Service Providers and Sub-processors
We engage trusted third-party vendors to support our operations. These partners are contractually bound to protect your data and may only use it to provide services on our behalf. They include:
• Cloud hosting and infrastructure providers (e.g., AWS, Google Cloud, Cloudflare)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Analytics and tracking tools (e.g., Google Analytics, Hotjar)
• Payment processors (e.g., Stripe, Razorpay)
• Customer Relationship Management (CRM) software providers
• Advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads)
5.2 Business Transfers
In the event of a merger, acquisition, asset sale, or similar corporate transaction, your personal information may be transferred as part of the transaction. We will notify affected users and seek consent where required by applicable law.
5.3 Legal Requirements
We may disclose your personal information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver personalised content. The types of cookies we use include:
• Essential Cookies: Required for the website to function properly (e.g., session management, security tokens)
• Analytics Cookies: Used to track visitor behaviour and improve website performance (e.g., Google Analytics)
• Marketing Cookies: Used for retargeting, ad personalisation, and campaign tracking (e.g., Meta Pixel, Google Ads)
• Preference Cookies: Store your preferences such as language, layout, and display settings

You can manage your cookie preferences through your browser settings or our cookie consent banner. Please note that disabling certain cookies may affect website functionality and your experience.

7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our general retention guidelines are as follows:
• Client Data: Retained for the duration of the client relationship plus 7 years for legal and audit purposes
• Prospect and Lead Data: Retained for up to 2 years from the date of last contact
• Website Analytics Data: Retained for up to 26 months
• Email Marketing Data: Retained until you unsubscribe or withdraw consent
• Financial and Billing Records: Retained for 7–10 years as required by accounting regulations

Upon expiry of the relevant retention period, we will securely delete or anonymise your personal data.

8. Data Security
Adverseo Social implements robust technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, alteration, or disclosure. Our security practices include:
• SSL/TLS encryption for all data transmitted through our website and platforms
• Role-based access controls ensuring staff can only access data necessary for their role
• Regular security audits, vulnerability assessments, and penetration testing
• Two-factor authentication on all internal systems and client platforms
• Secure, encrypted storage for sensitive business and client data
• Regular staff training on data privacy, security awareness, and incident response

While we take every reasonable precaution to protect your data, no method of electronic transmission or storage is 100% secure. We encourage you to use strong, unique passwords and to notify us immediately if you suspect any unauthorised access to your information.

9. Your Rights and Choices
Depending on your location and applicable data protection laws, you may have the following rights with respect to your personal information:
• Right to Access: You may request a copy of the personal data we hold about you
• Right to Rectification: You may request correction of inaccurate or incomplete data
• Right to Erasure: You may request deletion of your personal data under certain circumstances
• Right to Restriction: You may request that we limit the processing of your data
• Right to Data Portability: You may request your data in a structured, machine-readable format
• Right to Object: You may object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time
• Right to Lodge a Complaint: You may lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at adverseosocial@gmail.com. We will respond to all verified requests within 30 days (or as required by applicable law). We may request proof of identity before processing your request.

10. Third-Party Links and Integrations
Our website and marketing materials may contain links to third-party websites, social media platforms, and integrated tools. We are not responsible for the privacy practices of these external sites or services. We encourage you to review the privacy policies of any third-party platforms you interact with, including but not limited to:
• Google (Google Ads, Google Analytics, YouTube)
• Meta (Facebook, Instagram, WhatsApp Business)
• LinkedIn and LinkedIn Ads
• Twitter/X and X Ads
• HubSpot, Mailchimp, and other marketing automation platforms

11. Children’s Privacy
Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a child under 18, we will take immediate steps to delete such information from our records. If you believe we have collected information from a minor, please contact us at adverseosocial@gmail.com.

12. International Data Transfers
Adverseo Social operates from India and may work with clients and vendors across the globe. If we transfer personal data outside your country of residence, we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable laws. These safeguards may include standard contractual clauses, adequacy decisions, or other legally recognised transfer mechanisms.

13. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time in response to changes in our business practices, legal requirements, or industry standards. When we make material changes, we will:
• Update the “Last Updated” date at the top of this policy
• Post a notice on our website highlighting the key changes
• Send an email notification to registered clients and newsletter subscribers where appropriate

Your continued use of our website or services following the posting of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.

14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us through the following channels:

Company Adverseo Social – A Digital Marketing Agency
Privacy Email adverseosocial@gmail.com
Website www.adverseosocial.com

© 2026 Adverseo Social. All Rights Reserved.
This Privacy Policy is governed by the laws of India.